Sarah began her career at Salesforce as a Trailhead writer, then became an editor, and continued to train writers and learning designers to create impactful content for Trailhead. The process included writing content, proposing and working with designers and video producers to create visual and interactive elements, and creating assessments to confirm learner engagement, collectively meeting the high-quality Trailhead standards.

Over the course of her earlier years at Salesforce, Sarah worked with a team of writers, editors, and designers to create hundreds of Trailhead modules about topics like objection handling, partner strategy, customer-centric discovery, account planning, the Salesforce corporate message, and more. A publicly-available example of Sarah’s work can be found in the Journey Mapping module.

As part of an effort to enhance inclusive design and accessibility in learning content, Sarah led the creation of training materials to prepare learning designers to create content for global audiences. She launched the initiative with a presentation on the importance of creating content that's accessible and inclusive for learners worldwide.

This work included leading the development of coursework, guidelines, checklists, and processes for creating accessible enablement content and establishing the role of an accessibility specialist on the team. These materials equipped designers with practical skills for creating content suitable for localization and diverse audiences. This initiative set a new standard for accessible and inclusive content creation within the team.

Sarah supported writers, editors, designers, video producers, and vendors by creating and maintaining a detailed Global Enablement style guide, incorporating brand, accessibility, and product guidelines. She developed editorial checklists, job architecture, and a communications plan to keep teams informed and emphasize editorial value.

Managing hundreds of editorial requests annually, Sarah and her team provided reviews for developmental, copy, brand, and accessibility needs. She facilitated workshops, created working agreements and a V2MOM, led cross-team initiatives, and designed a resource center. Her efforts streamlined processes, improved collaboration, and enhanced creativity and consistency across enablement projects.

As part of the drive to innovate with artificial intelligence (AI), Sarah led a strategic project designed to test the integration of AI in streamlining editorial processes.

The goals of this initiative were to improve workflow efficiency while upholding content quality. The pilot involved comparing traditional and AI-assisted editorial reviews, gathering team feedback, and assessing time savings and quality improvements. This project exemplified innovative approaches to editorial management, showcasing the potential for AI-driven solutions in content production for learners.